What's the word to describe a company or brand's specialty, niche, what makes it unique or sets it apart in its field?
IE: needing a school email address sets facebook apart from myspace; and that is facebook's *blank*
NOT - niche, specialty, unique, characteristic, defining feature, gift, strong suit, forte...
I can't think of the word, and its killing me.
2007-04-01 16:42:26 · 5 answers · asked by Anonymous in Education & Reference ➔ Words & Wordplay
I dont know about the word youre searching for, but in business terms, its called USP. Unique Selling Point.
2007-04-01 16:47:22 · answer #1 · answered by Serendipity 3 · 0⤊ 0⤋
That is what sets facebook apart? That is facebook's distinguishing feature?
2007-04-01 16:52:27 · answer #2 · answered by RE 7 · 0⤊ 2⤋
competitive advantage?
2007-04-05 11:31:54 · answer #3 · answered by Anonymous · 0⤊ 0⤋
'Brand Equity'? (I am not very happy with this answer, though.)
2007-04-02 05:38:19 · answer #4 · answered by greenhorn 7 · 0⤊ 0⤋
could it be 'expertise' or 'bailiwick'?
2007-04-01 16:48:26 · answer #5 · answered by Wizeguy 2 · 0⤊ 1⤋