2007-03-30 14:04:48 · 3 answers · asked by Javarius Z 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
I guess there are a number of different reasons:
- Target audience: With the placement of an ad in a magazine, you know who will be reading it. Sports magazines, fashion magazines, whatever...the genre is set and usually the demographics are too.
- Circulation: You are sending the message to where you audience is, and not paying for delivery to people that could care less about your product. If it was a pamphlet or flier in the letter box, it would hit the bin - the magazine will at least be read.
- Value: Generally, magazines hang around. Not many people flick through one, and pitch it. Re-reading articles or showing them to other members of the family/friends, gives the magazine a shelf life that far outweighs other media.
I hope my opinion is of some assistance.
2007-03-30 14:17:13 · answer #1 · answered by forrest7309 3 · 1⤊ 0⤋
Hi
The advantage of magazines over other print advertising is they have a longer shelf life and are often viewed multiple times and passed around to family and friends.
2007-03-30 23:30:21 · answer #2 · answered by cpschmidt29 2 · 0⤊ 0⤋
Each person that reads the magazine can view your ad.
2007-03-30 14:21:14 · answer #3 · answered by Mariposa 7 · 0⤊ 0⤋