direct mails, pros and cons?

Question

just need some help on my assignments, on the advantages and disadvantages, threats and opportunites that go with direct mails, can't find much on the net
anyone can help me?
thanx :-)

Answer 1

For many types of direct mail advertising a 0.5% to 3% effectiveness rate of return is considered a good average range to be expected. This might not be acceptable for some businesses. On the other hand, for many businesses this is quite good.

Each year, Americans spend over $500 billion in response to direct mail advertising. ( source: USPS)

Direct mail is a time-tested way to communicate with your desired audience and inspire new customers to inquire about your business. Direct mail also provides measurable results. You can determine what works and identify the method that gives you the best response.

Direct mail can help you:
• Reach a larger audience
• Raise awareness
• Cross sell
• Target customers
• Generate sales
• Build loyalty

So stay connected to valued customers and reach out to new ones - put this valuable media to work for you.

Rgds, BGC