How do you define "Marketing Costs"?

Question

I am writing a paper on the "nature of marketing costs" for my managerial accounting class, and eventhough I know what it is , I cant seem to come up with a good definition. Can someone help me out?
Thanks.

Answer 1

Marketing is the creation and maintenance
of satisfying exchange relationships. This definition describes pieces of the entire marketing concept. Creation suggests marketing involves product development. Maintenance means marketing must continue as long as the business operates.
Satisfaction implies that marketing must meet the needs of both businesses and customers when exchanging products or services. Finally, an exchange relationship occurs when people both give and receive something of value. That would be like you buy a car stereo, you pay money to the business, and you receive the car stereo.
Generally, market costs involve the amount of cash needed to "Research & Develope" a product, "Have Proto-types made", " Manufacture", "Advertise", and "Send To Vendors"....all this before profits from sales become a reality .