Never heard of that love! But I think it is similar to PESTLE analysis.
Politcial, Economical, Social, Technological, Legal and environmental.
This requires time and energy, i'd doubt you'l find much help by posting it here, you must do it yourself... trust me, im doing one right now (at university level) for supermarkets in the UK, it quite interesting and fun once you get started. Try it, you'll learn alot.
2007-03-27 17:00:22
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answer #1
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answered by MU.SK 4
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Before creating business plans or when evaluating existing ones it is important to 'scan' the external environment. This takes the form of a SLEPT analysis, i.e. an investigation of the Social, Legal, Economic, Political, and Technological influences on a business. In addition it is also important to be aware of the actions of your competitors. These forces are continually in a state of change. Social factors relate to pattern of behaviour, tastes, and lifestyles. A major component of this is a change in consumer behaviour resulting from changes in fashions and styles. The age structure of the population also alters over time (currently we have an ageing population). An understanding of social change gives business a better feel for the future market situation.
2007-04-02 11:26:30
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answer #2
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answered by Anonymous
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