Internet marketing tools?

Question

Tips

Answer 1

Hi,
If you have a Web site and you need marketing advice, then perhaps I can help you. It would be helpful to look at your Web site. I hope it wasn't one of those "free" Web sites.

Craigslist is just one arrow in your quiver of search marketing arrows. It's free.

Hey! Did you know that the major search engines are going local? They are spending millions on local search. This is just another reason to have your own Web site, such as home-service.com. You should definitely have a dot com as part of your URL. This is what surfers expect.

SEO or search engine marketing (SEM) is critical for the success of your web site. Without it, you will get no traffic. No traffic = no customers = no money.

If you own a Web site, the Web site building software should have included SEO. Otherwise, using the software is a waste of time; the Web site building software is useless. SEO includes Internet marketing and while articles posting, etc. is important, the most important thing is to select the right keywords that people use to find your Web site. You need to do keyword analysis to find the best keywords for your Web site.

Then, you need to sprinkle those keywords onto your Web pages so that the search engines will find them as their spiders crawl your Web site as well as putting them in your Title, Keywords, headings and description.

Why? Think about how the major search engines work. They key on what word or phrases the users enter. How do you find keywords that users want? Use Google itself at this URL:

https://adwords.google.com/select/KeywordToolExternal

Just enter your keyword and it will tell you what the demand is for that keyword and how much it would cost to advertise it on Google via Google AdWords.

Supply and demand is important for keywords. You want to find the keywords with a huge demand, but very little supply.

Let me digress here and explain Supply and Demand. Assume that bad weather wipes out the coffee growing part of the world. The supply of coffee world-wide drops. But the demand is the same or increasing. Because there is a disconnect between the demand and the supply, the price of coffee goes up. It becomes a scarce commodity. Scarcity drives up prices. Look at oil and gasoline. There is plenty of oil, but the oil cartel, the companies that control how much oil is pumped out of the ground, decides how much to pump. They make sure they don't pump too much. This would increase the supply and drive down the price of oil and gasoline. Same thing happens to coffee. The growers will plant more coffee to offset their bad year and soon the price of coffee plummets.

Same with keywords, some are scarce. Those are the ones you want, high demand, little supply.

Another good keyword analyzer is Wordtracker.com. This will cost you money, but it's the best on the Web.

This is a very good book for building traffic: Search Engine Optimization - An Hour A Day by Jennifer Grappone and Gradiva Couzin.

With this book you do not need any costly SEO services.

There are Web site builders that do most of this SEO for you. Most free web site builders do not include SEO. That's why most of them are a waste of time. Creating a Web site is easy, but it is only 10% of the job. The other 90% is SEO and it is critically important.

Do you know about Alexa rank? Alexa is an Amazon company that ranks Web sites. It takes the most active Web site which total about 65 million and compares your web site to all of them. Here is how to get to the Alexa Point Test:.http://traffic-test.sitesell.com/waltera1.html
If you have a rank under 500,000 you are doing good, it you are under 100,000 you are fantastic. Google is under 10. Free Web sites get a rank of "no data"; that means they are invisible to the search engines; they get no visitors, no targeted traffic. No traffic = no money.

The Web sites that score high on Alexa have lots of content. Content is king on the Internet. What is content? Its information, information that visitors find interesting and relevant to your keywords. The more pages you have on your Web site, the better. If you have only 5 or 6 pages, the search engines will ignore you. Once you get to about 30 pages, the search engines will begin to take notice. At that time you should begin to link to other Web sites. The search engines love links, but you must avoid link farms.

Trying to game the search engines is a thankless task. They have computer science PHds developing their search engine spiders. Do you think you can compete with them? Not likely.

Sneaky techniques are called "black hat" optimization. Won't work. The SEs are changing constantly. You cannot find out what they do or how they do it. When someone finds a crack, they seal it up.

Linking is important. SEs love links.

Work hard to create more useful sites. Get great software for building web sites. One that does SEO for you.

The best way to get more traffic is to have lots of pages, 100s of them, thousands are better, with relevant content (information). SEs love quality content.

If you have the right Site Build it software, the software submits to search engines automatically.

How did you build your Web site? I hope it wasn't one of those free web builder sites.

You see, there are lots of Web sites that will build a Web site for you. That's where they end. Building a Web site as you probably know is only solving 5% of the puzzle. The other 95% is search engine optimization and internet marketing. Most Web Site Build It software will only do the first 5%, then they nickel and dime you to death with add-ons that purport to do SEO and internet marketing. Unfortunately most of them are scams.

So what is one to do if there is no help from your Web site building software. Do you know about NVU? This is a free web site builder that emuilates Microsofts Front Page and did I mention that it's FREE. Go here to download: http://www.nvu.com/index.php

Get better software for Site Building. One that has some keyword analysis. Getting search engines to spider your Web site depends on your keyword selection.

Listen! The SEs find Web site by searching for keywords. If a Web site has the right keywords or phrases, the SEs will find it and send you to the front of the class.

But how do you know which keywords are the best. Ahhh! That's the question and I will give you a web site that does keyword analysis and it's free.

The Google AdWords Keyword Tool is an excellent preliminary brainstorming tool. Let's say that you have ten ideas for a theme or Site Concept. This tool gives you a superb "high level snapshot" of how profitable each of your Site Concept possibilities might be. Here's the URL: https://adwords.google.com/select/KeywordToolExternal - remember, it's free

Here's a book you might find helpful: Increase Your Web Traffic In A Weekend by Jerry Lee Ford, Jr and William R Stanek.

Kindest Personal Regards,

Walt Brown
Site Build It Certified Webmaster
http://results.sitesell.com/waltera1.html
[e-mail]

P.S. Start a blog to promote your Web site. Word press is a good one. It you have the right Web Site Build software, it includes a blog feature so that every time you create a new page, it gets posted on the Web as a blog.

Answer 2

You really have two questions. Driving traffic to your website is one thing and getting it to convert is another thing. The best marketing depends on your time, skills, and budget. Some Internet marketing methods are: blogging Squidoo Pay per click Ezine ads online classifieds Joint ventures You should focus on one method, get it down, apply it and then go to the next method. Now, whether your webite converts its visitors, will depend on your website. How many people does it take for one person to buy? To opt-in? You have do split tests and everything else to optimize your website so it converts better. The best way or the fastest way to see how well your site converts is to do pay per click advertising. Send traffic to your site and then just measusre how many took the action you wanted them to. From then on just test headlines, copy, etc.. Good luck.

Answer 3

Check out this site for :
1. Keyword selection tool
2. Meta Tag analyzer
3. Meta Tag generator
http://www.geocities.com/lcming/keyword

4. Adwords
http://www.geocities.com/lcming/adword

Answer 4

MARKETING TOOLS

1.Use your URL like your telephone number

Always include you url to all your business cards, letter heads, press releases and all other printed materials. You will never know where these things would go when you distribute them to people.

Cost: This is almost free as you are paying for the printed materials anyway.



2.Webcards

Most companies already have webcards because they are actually affordable. These are pretty useful too for your viral marketing offline.

Cost: A minimal cost in exchange for visitors, who may be your potential customers in the future.



3.Make every customer contact a viral marketing opportunity

This would do if you are able to make good relationship with your customers. If you are offering a good service and your products are good too, then, loyal customers would be happy to make some referrals for you by handling them extra webcards for then to distribute to friends and relatives.

Cost: Minimal.



4.Referral Bribes

This requires a lot of creativity. Referral bribes may come cheap or expensive. As I have said earlier, it depends on your budget. But you could start offering your customers something as point systems to be converted to cash or product discounts for referring a friend.

Cost: It depends on the budget.



5.Tchochkes (knick knacks)

Or the term we are very accustomed of online: freebies. Like bribes, ideas on these tchochkes require creativity. Make something that would describe your company.

Cost: They can be very effective, but are expensive too.



6.Direct Mail with a personalized offer

This is very effective if your chosen industry is quite good. Giving free trial of your services or limited offer of your products would create more visitors.

Cost: Effective, yet may be expensive.



7.The World as Your Billboard

You could advertise your url to billboards, posters, books, car window signs, stickers, etc. Make a productive idea of attaching your url to these visible things to catch people’s attention. Make it very catchy yet clean (don’t clutter it with too many texts or pictures).

Cost: It depends on the idea.

(From Matt Deangelis' 7 offline marketing tips)


Original article here: http://onlinepr.gbwatch.com/online-pr/106.html


Mary
http://gbwatch.com/

Answer 5

here's a tip 'im using for my local biz its called day-parting. we saved a lot of money but scheduling our ads to appear during only business hours of the day. I guess there's a report (under the dimensions tab if I remember correctly) that allows you to analyze CPC and cost per conversion by hour of the day so you can just advertise during peak hours. We actually started a process of increasing our bids during those peak hours to push out our competitors during that time and we ended up reducing overall costs by doing this as well since its more targeted. Im actually having my friend simon manage our adwords account, if you want to speak with him just email him at [e-mail] or 229-514-1291. Tell him your friends with Chad Roberton

Answer 6

Well
A very good method I'm using to earn money is available on this site: http://www.goobypls.com/r/rd.asp?gid=548

It's very easy to follow and you'll be able to make some good money with it.

Answer 7

Check out http://www.internetmarketingtoolsntips.com

Good Luck

Answer 8

Hi...

Here is a network you may be interested in.
You can build your list of contacts, send your newsletter, make some money and advertise your business...FREE

Answer 9

free internet marketing tutorial

Answer 10

I have used several of their programs, most have rocked, some didnt -- so overall, I say that they are safe to do business with and have good programs.