I Need marketing advice ?

Question

I just started a business providing a service in homes. I am only selling the service. I need ideas to advertise free onlne, I have a website. Do you know of prime places or sites to get listed for free or any ideas to sell the service ?

Answer 1

Hi,
If you have a Web site and you need marketing advice, then perhaps I can help you. It would be helpful to look at your Web site. I hope it wasn't one of those "free" Web sites.

Craigslist is just one arrow in your quiver of search marketing arrows. It's free.

Hey! Did you know that the major search engines are going local? They are spending millions on local search. This is just another reason to have your own Web site, such as home-service.com. You should definitely have a dot com as part of your URL. This is what surfers expect.

SEO or search engine marketing (SEM) is critical for the success of your web site. Without it, you will get no traffic. No traffic = no customers = no money.

If you own a Web site, the Web site building software should have included SEO. Otherwise, using the software is a waste of time; the Web site building software is useless. SEO includes Internet marketing and while articles posting, etc. is important, the most important thing is to select the right keywords that people use to find your Web site. You need to do keyword analysis to find the best keywords for your Web site.

Then, you need to sprinkle those keywords onto your Web pages so that the search engines will find them as their spiders crawl your Web site as well as putting them in your Title, Keywords, headings and description.

Why? Think about how the major search engines work. They key on what word or phrases the users enter. How do you find keywords that users want? Use Google itself at this URL:

https://adwords.google.com/select/KeywordToolExternal

Just enter your keyword and it will tell you what the demand is for that keyword and how much it would cost to advertise it on Google via Google AdWords.

Supply and demand is important for keywords. You want to find the keywords with a huge demand, but very little supply.

Another good keyword analyzer is Wordtracker.com. This will cost you money, but it's the best on the Web.

This is a very good book for building traffic: Search Engine Optimzation - An Hour A Day by Jennifer Grappone and Gradiva Couzin.

With this book you do not need any costly SEO services.

There are Web site builders that do most of this SEO for you. Most free web site builders do not include SEO. That's why most of them are a waste of time. Creating a Web site is easy, but it is only 10% of the job. The other 90% is SEO and it is critically important.

Do you know about Alexa rank? Alexa is an Amazon company that ranks Web sites. It takes the most active Web site which total about 65 million and compares your web site to all of them. Here is how to get to the Alexa Point Test:.http://traffic-test.sitesell.com/waltera1.html
If you have a rank under 500,000 you are doing good, it you are under 100,000 you are fantastic. Google is under 10. Free Web sites get a rank of "no data"; that means they are invisible to the search engines; they get no visitors, no targeted traffic. No traffic = no money.

The Web sites that score high on Alexa have lots of content. Content is king on the Internet. What is content? Its information, information that visitors find interesting and relevant to your keywords. The more pages you have on your Web site, the better. If you have only 5 or 6 pages, the search engines will ignore you. Once you get to about 30 pages, the search engines will begin to take notice. At that time you should begin to link to other Web sites. The search engines love links, but you must avoid link farms.

Trying to game the search engines is a thankless task. They have computer science PHds developing their search engine spiders. Do you think you can compete with them? Not likely.

Sneaky techniques are called "black hat" optimization. Won't work. The SEs are changing constantly. You cannot find out what they do or how they do it. When someone finds a crack, they seal it up.

Linking is important. SEs love links.

Work hard to create more useful sites. Get great software for building web sites. One that does SEO for you.

The best way to get more traffic is to have lots of pages, 100s of them, thousands are better, with relevant content (information). SEs love quality content.

If you have the right Site Build it software, the software submits to search engines automatically.

How did you build your Web site? I hope it wasn't one of those free web builder sites.

You see, there are lots of Web sites that will build a Web site for you. That's where they end. Building a Web site as you probably know is only solving 5% of the puzzle. The other 95% is search engine optimization and internet marketing. Most Web Site Build It software will only do the first 5%, then they nickel and dime you to death with add-ons that purport to do SEO and internet marketing. Unfortunately most of them are scams.

So what is one to do if there is no help from your Web site building software. Do you know about NVU? This is a free web site builder that emuilates Microsofts Front Page and did I mention that it's FREE. Go here to download: http://www.nvu.com/index.php

Get better software for Site Building. One that has some keyword analysis. Getting search engines to spider your Web site depends on your keyword selection.

Listen! The SEs find Web site by searching for keywords. If a Web site has the right keywords or phrases, the SEs will find it and send you to the front of the class.

But how do you know which keywords are the best. Ahhh! That's the question and I will give you a web site that does keyword analysis and it's free.

The Google AdWords Keyword Tool is an excellent preliminary brainstorming tool. Let's say that you have ten ideas for a theme or Site Concept. This tool gives you a superb "high level snapshot" of how profitable each of your Site Concept possibilities might be. Here's the URL: https://adwords.google.com/select/KeywordToolExternal - remember, it's free

Here's a book you might find helpful: Increase Your Web Traffic In A Weekend by Jerry Lee Ford, Jr and William R Stanek.

Kindest Personal Regards,

Walt Brown
Site Build It Certified Webmaster
http://results.sitesell.com/waltera1.html
[e-mail]

P.S. Start a blog to promote your Web site. Word press is a good one. It you have the right Web Site Build software, it includes a blog feature so that every time you create a new page, it gets posted on the Web as a blog.

Answer 2

The first thing to do when marketing is to come up with a marketing plan. Who is your target market? How can you best reach them? What do you hope to achieve with this plan? Set goals for yourself and continusouly measure them so you can see what you need to improve on. Once you find your target market you can decided what web sites they most often visit and find out how to market there. It may not be for free, but it might be more worth it than a free site no one goes to. Also get a myspace if you don't have one for your company already. It's a great tool to get free advertising and business. Add as many friends in your target market as you can and they'll spread the word. Myspace isn't just for teens anymore.

Answer 3

The first step is to identify your target market...who is most likely to need your service? Then, you develop marketing plans to reach them. This will ensure your effforts are effective, and you are not wasting time and money throwing ads out there and hoping the right people see it. Once you identify a target market, try to advertise in places where those people are likely to see it...specific websites, geographical areas, newspapers, etc. Even if you have to spend some money, you will be spending in the right place. It will also be important to track which things work and which donn't, so you can continue to invest in effective methods.

Answer 4

I know a place that you can advertise for free.

Hello Good Guy,

You’re going to love this new site I found for social and business networking at http://directmatches.com/clpdirectster It’s free to join and advertise in this business directory. You can even win cash and prizes for the best profile.

You’re invited to post a free profile on my site. Many serious entrepreneurs will view your contact and business information.

Join Free — Advertise For Free —The Business Directory
http://directmatches.com/clpdirectster
Enjoy the Free Training – Wealth Building without Rejection

Please let me know what you think of the site and business concept. You can also make money here when you upgrade.

Cassandra Cordova
DirectMatch Manager IR
Stay in Touch – “Networking Is a Contact Sport”

Answer 5

Hi,

You should not rely on exchanging links alone. In web marketing, you should be able to try on one or more strategies to gain traffic you want for your site. I suggest that you should try submitting your url to as many sites as possible. Also, try to join forums, which have similar interests as your site offers. This will also give you the exposure you wanted. Try to write articles about your site (products/services) and submit them to different sites that cater to article submission. The people who get to read them will become interested with your site. Gaining traffic takes time. And you have to wait for at least six months to see the actual results.

Good luck!!! =)


Mary
http://gbwatch.com/

Answer 6

I have been in internet marketing for a long time. I hold several certifications and am continuing education in e-commerce.

There are tons of ways to get an on-line presence, too many to list here.

Please contact me at my email and I can give you some one on one free advice on many tips and tricks.

contact: [e-mail]

Answer 7

Just do a search on yahoo for...classified ads... this will pull up about 132 million sites.
Or...free classified ads...will pull up about 40 million.

Answer 8

Go download a book called Boot Strappers Bible. It will get you of to a great start. Trust me

Answer 9

I suggest networking alot. Check out meetup

Answer 10

What kind of busness do you have? That will help in knowing where you can advertise online.