how do i go about starting my own food product? Australia only?

Question

ive got an idea for a food product, but i dont know how to go about patent pending and copyright it, selling it, endorsing it, etc. i think its a good idea but dont know what to do. thanx to the people that help.

Answer 1

Hi,
I've done a bit of research on a product (health/juice) for here in Australia, and if you are just starting, you need to be looking at other key factors first. I was caught up with the idea of protecting my idea, but it was soon pointed out to me that there were far more pressing problems than that.

Have you looked at potential demand for your product? Where it will be positioned (i.e: health, diet-conscious, kids, etc etc). Depending on the type of food product it is, you may need to contact/research the relevant distribution people you need. If you plan to sell this through supermarkets, there are small distributors (a sort of salesteam, who will sell/represent your product for a fee/commission. Some of the large supermarkets (IGA) deal with a company such as Metcash, who distribute/warehouse for them.

Growing your brand however, is something that you need to have an active voice in, and that involves a whole new learning curve. It is pretty much the biggest part of your business, because if you can't get your message across to the masses, there is no reason to worry yourself about copyrighting etc :-).

Are you going to be a large or small business? What sort of volumes do you project? Unless it is a groundbreaking production/packaging concept that you plan to roll out, your possible competition only have to change a few variables to compete in the same market, without infringing on your potential patent etc (which is also a very expensive excercise).

Perhaps you need to work on making your product stand out in all areas (quality/marketing/packaging etc etc) so that your product is the one that customers choose anyway.

You need to think about how you will produce it (contract manufacturing, your own production plant), and the costs involved.

Will you need partners/finance etc? What will you offer them? Do you know about your raw material suppliers - and possibly any importation problems that you may run into with some ingredients (again, depending on your final product).

You have a lot of research ahead (possibly - I don't know how far into this idea you have looked), but 'Good Luck'!

Answer 2

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