What is the advertising budgets per year for different liquor companies? How much do they spend?

Question

I'm looking for advertising budgets of different liquor companies (so I can come up with a median) for doing a feasibility analysis for an advertising agency geared towards the liquor industry. The data would preferably be from Canada, however, US numbers are alright too, as I realize the information is hard to find. (that's why I came here!)

Thank you for any help you can provide!

Answer 1

It depends on the brand:

The advertising budget of schlitz: Hiring a few girls to drink a beer in front of other people.

The advertising budget of budweiser: 60-100 million