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That question is like asking what is more important to living food or water? You need them both. Stockholders fund the company , customers feed it. Profits from customer sales gives gains to investors who now have more money to invest and attract more customers. Take either away and the corporation dies.

2007-03-23 07:00:55 · answer #1 · answered by Ted K 6 · 3 0

The management will consider the stockholders more important because it is the stockholders they answer to and in the upper most levels, the stockholders can vote them out of office within the company. However, overall, it is the customers who matter most because without them, the company will quickly cease to exist. I. E, look how the might Ford Motor Company has fallen from grace when the public turned away fromtheir gas guzzling products.

2007-03-23 13:58:36 · answer #2 · answered by Jody H 2 · 1 2

Stockholders. They have more power because they fight in groups. If the company does not do everything with the Shareholders, they will vote the execs and the CEO outta office.

2007-03-24 11:08:05 · answer #3 · answered by Anonymous · 0 1

Stockholders- they fund the companies and their obligation is to their stockholders

2007-03-23 13:53:09 · answer #4 · answered by peepsmccoogan 2 · 1 0

Customer is king! No customers...no revenue.

No customers, stockholders very angry!

2007-03-23 17:02:51 · answer #5 · answered by Jim F 1 · 0 1

Stockholders.

The reason?
Companies reduce quality (what customers care about) for profit (what stock holders care about).

Hey it's worked for years and years in American car companies, why not keep doing it right?

2007-03-23 14:27:24 · answer #6 · answered by Anonymous · 0 1

Both

2007-03-23 13:53:34 · answer #7 · answered by Anonymous · 0 2

Stock Holders, they are the owners, and its their money.

2007-03-23 13:54:07 · answer #8 · answered by Sane 6 · 0 0

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