Why does Yahoo list our trademarked company name with a website for a competitor under sponsored listings?

Answer 1

Obviously, Yahoo has no idea that your company name is being used by a competitor. Yahoo is under no obligation to research the legality of the name of every business that chooses to advertise on its site.

(Also, you may have a company name that is NOT protectible. Not every name can be trademarked. Since you didn't indicate your name, I can't answer further.)

If you have a complaint (which you may or may not), that complaint should be directed to the competitor who is using "your name," now to Yahoo, who is an innocent party.

Good luck.

Answer 2

Because it is the way of business