Why Tropicana 'gray' Oarnge Juice...?

Question

Why would Tropicana Oarnge Juice stockholders vote to change the color of their juice to gray?
Excluding insanity, please tell me a good reason why they would do this.

Please... very serious answers only! I'm planning to have this question hit #1 on the charts! so.... hello...?

Answer 1

Just to be different. Many times when a new business opens up, many people will go there just to be nosy....the same applies to new products....people will buy it just because it's different.