Best Buy/Peaceful Warrior? Why would a company do that?

Question

(Note to Y! Answers: I am NOT advertising, is serious question) Best Buy is offering free tickets to Peaceful Warrior when it opens on the 30th. Why would a company do that? It sounds like they could fill the theaters with their customers.

Answer 1

I'm not sure if this is 100% of the reason but I've read the book that this movie is based on and it is very motivational. Its an excellent book. The whole idea is amazing and I think that its just a way to inspire people in the spirit of the book, until the opening week is over. Then they can make some money on it. You should read the book. Its so good. "The Way of the Peaceful Warrior" I'm not sure who wrote it.