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"Physical Distribution:

Physical distribution (logistics) deals with the efficient movement of a company’s product through the channel of distribution. A firm can manufacture a great product, but if it takes 10 months for the product to get from the manufacturer to the retailer (or consumer), the firm will find itself in serious trouble. Do you know that an average grocery product spends about 84 days in the channel? This means that grocery foods are not as fresh as we may think they are. Making the physical distribution process work more efficiently is important to marketing. Physical distribution makes up about 10% to 15% of the total cost of a product.

Physical distribution consists of the following tasks:
Warehousing, Materials Handling, Inventory Management, Order Processing, and Transportation"

2007-03-21 06:01:35 · answer #1 · answered by tes 2 · 0 0

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