Is the creation of global brands the only and best way forward for firms to grow and survive?

Question

if not, then is there another way for firms to grow and survive? would mergers be one?

any suggestions would be really appreciated

Answer 1

If the company is big enough to expand to global markets, that is great. There are at least 5 billion people in the world, all are possible customers. A company can grow and survive in it's own country, by being better than the competition.
Mergers and acquistions isn't necessarily the best way, but can play a part.