How to i market our service to real estate agents and professionals?

Question

My client has a service that allows real estate agents to promote their listings online (http://www.vflyer.com) by distributing to the major online marketplaces, email and widgets.

I want to know what is the most cost-effective, efficient and scalable way to promote the service to real estate agents.

Marketing ideas we are considering and evaluating are:
1. Direct Mail Using Postcards
2. Email (Opt-out) marketing
3. Fax Marketing
4. Sponsorships

Not sure which are most effective or which real estate agents are most open to. Would love to get some input. We want to get their message out since everyone who uses it loves it out but they don't want to be too intrusive or have our message considered spam.

We would love creative ideas to reach large numbers of real estate professionals inexpensively.

Answer 1

Real estate agents use Multiple Listings to sell their services. They all have web sites too.

Direct mail had been proven to be useless in marketing studies. Fax marketing is just plain annoying. Email is spam.

Forget about it.

Answer 2

Free 30 day trials work every time. Have an automatic re-order in place. If it works, they'll re-order it. if it doesn't work then they will cancel.