2007-03-18 02:44:31 · 2 answers · asked by kevin ng 1 in Business & Finance ➔ Corporations
It is called Brand Recognition. If I say the name Jell-o you know exactly what I am talking about. If the company didn't own the name anyone could use it for anything that want. If that happened you might buy cereal called Jell-o weird isn't it. Also just the word Jell-o sounds better than Gelatin Dessert. Nobody else can use that name so when money is spent on advertising people will buy the brand name and not the generic.
2007-03-18 02:52:53 · answer #1 · answered by ttpawpaw 7 · 0⤊ 0⤋
Beleive it or not - it is a pretty cheap form of advertising. Think about it - the home team is playing a four-game home stand - 50,000+ going to every game = 200,000 people are exposed to the product. Yeah - yeah I know - to be certain there are going to be kids in the crowd - but you get the drift.
Not to mention - when those four home games are televised - how many people are watching on television?
2007-03-18 09:50:13 · answer #2 · answered by jim_elkins 5 · 0⤊ 0⤋