Elsie the Cow became Borden's very popular "Spokescow" in the late 1930's. She was a big hit at the 1939 New York World's Fair, and soon afterwards the character of Elmer the Bull was created as Elsie's husband. In the late 1940's, Borden's new Chemical Division asked to use Elsie for its new white glue product. The thought of Elsie representing a non-food product didn't seem appropriate, so as a compromise, Elmer was loaned to Chemical as their very own "spokesbull". To this day, Elmer the Bull still represents the most recognized adhesive company.
2007-03-18 01:17:19
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answer #1
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answered by Anonymous
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Elmer's Products, Inc., is a company rich in history and tradition. Headquartered in Columbus, Ohio with manufacturing facilities in Bainbridge, New York, Elmer's has been producing the most well known line of consumer adhesives for over fifty years.
In 1947, the first consumer white glue was introduced and marketed by Borden® under the trade name "Cascorez Glue." It was packaged in glass bottles with "ice cream pop" type wooden sticks attached with a rubber band. Shortly thereafter, the glue was repositioned under the name "Elmer's Glue-All", after Elmer, the spouse of Borden's corporate symbol, Elsie the cow.
In the years to follow, Elmer's would become the most trusted name in consumer adhesives. Throughout history, the company has continued to grow based on its longstanding commitment to quality and innovation to meet changing consumer needs.
Today, Elmer's markets over 200 products from School Glues to Home Repair & Woodworking products. The range of products in the Elmer's line covers nearly every adhesive and home solution need of students, crafters, do-it-yourselfers and even the professional contractor. That line-up includes All-Purpose Glues, School Glues, Glue Sticks, School Glue Gels, Crafting Glues, Creative Learning Tools, Wood Glues, PolyurethaneGlues, Wood Fillers and a variety of Hardware/Do-It-Yourself products.
Elmer's is proud to be a name consumers have grown up with and trust with all their adhesive needs.
2007-03-18 02:03:25
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answer #2
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answered by dwade3 3
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Shortly after, the brand was renamed after Elmer the Bull, husband of Borden's advertising mascot Elsie the Cow. Elmer's image continues to be featured in the company logo.
2007-03-18 01:19:10
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answer #3
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answered by softballgurlie17 1
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Borden was the original manufacturer of the glue, originally known as "Cascorez" glue. After the first run, they renamed and repositioned the product as "Elmer's Glue All" - named for the "spouse" of Borden's corporate symbol, a cow named Elsie.
2007-03-18 01:25:00
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answer #4
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answered by Stacy M 2
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Elmer the bull is the spouse of Borden’s famed dairy mascot, Elsie the cow..
2007-03-18 01:28:30
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answer #5
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answered by qt 3
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Elmer is the cow on the bottle
2007-03-18 10:03:42
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answer #6
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answered by Anonymous
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the spouse of the borden dairy cow elsie as elmers glue id a division of borden milk products
2007-03-18 06:04:48
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answer #7
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answered by aarika 4
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Elmer? He is not my uncle for sure
2007-03-18 02:05:56
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answer #8
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answered by autor06hj 2
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I want to say "Fud" for Elmer Fud, but I know I'm wrong.
(Though, I said it anyway)
2007-03-18 01:20:29
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answer #9
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answered by emcintaggart 2
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elmer is the one on that kiddie show u know where BIG BIRD IS??? oh yah! sesame street... ehehehehehe.... they just made him into a COW>>>>>MOOOO!!! LoL! ^_^ just kiddin..
2007-03-18 01:23:20
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answer #10
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answered by stickman romance.<3 3
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