Virtual Insanity, the title of the 1996 hit-single by Jamiroquai, indicates nicely the perfidities of the term ‘virtuality’. Either you are sick, you pretend to be sick or you are trying to make yourself believe you are sick. And this is hypochondrism, which is kind of 'really sick'. Similarly, you can say ‘cool virtuality’ rather than ‘virtual coolness’, since 'coolness' is a mode of being and can only 'be or not be'. In reference to a title like ‘Cool Ecstasy’, it is interesting to ask what kind of ‘ecstatic state’ are you expecting to find. Maybe a rave club-event or a pill. But the thing that serves as ‘ecstasyfier’, the thing you spent money on, the techno-rave or the dose of MDMA/XTC, is - in some respect - a commodity fetish in the classical meaning of the word. The reified promise, which is sufficient in its state of promise and needs no fulfilling, no einlösung. This is what everybody knows: advanced capitalism is a fireworks of packaging and displays, of distanced self-critical operations of empty-promises, of the fun of being aware of constructions. Questioning the promises of the commodity does not imply its opposite: go for the Real thing, do battle with animals, or: do sex, have sex, since everybody knows: sexuality is no guarantee for happiness or ecstasy, but can be a rather complicated issue. The expression ‘have sex’ is telling: there is no escape from fetishisms, even while performing the ‘real’.
2007-03-16 16:47:32
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answer #1
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answered by Kynnie 6
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