develop a hypothetical ethical issue in consumer research and discuss the issue? Can any one help me.?

Answer 1

setup 1:

"Skin bleach"
There is a complaint that it makes you look like Michael Jackson.


setup 2:

A consumerpanel gets payed with a trip to Evian Spa Centre to give their opinion on a new facial cream. The main ingredient is Evian water. The panel is more enthouiastic than ever seen before. Advertisement states: 98% test this as the best facial cream ever.