2007-03-16 00:49:10 · 5 answers · asked by . 1 in Cars & Transportation ➔ Other - Cars & Transportation
Jaguar is owned by Ford, Ford have just sold Aston Martin, Now they want to use what they have left in the exclusive car market and move up a level.
2007-03-16 00:59:44 · answer #1 · answered by Max 5 · 0⤊ 0⤋
Supposedly yes. From what I have read Ford didn't have much success with the X-type, so instead of going down in the market for higher sales, they rather go up and be more exclusive to justify and be profittable. Ironically, it was always the fully optioned, higher end trim versions, like the "R" series, that had higher take rates, along with lower depreciation.
Ironically, Ford has invested quite a bit of money to make Jaguar reliable. Where in the past few years, it's been rated next to Lexus for initial quality, reliability and customers service according to JDPower, the largest automotive research gatherer. So the stories of Jaguar not being reliable no longer ring true.
Now, by pushing Jaguar a bit more up, this frees Ford to raise Lincoln a bit higher. Not too high to Upper MBenz levels, but just a step higher.
IN contrast, GM had to push Cadillac upmarket quite a bit to battle in this arena, but GM didn't have a upper luxury brand like Jaguar, so they took that route, then took Buick to replace the slot that Cadillac vacated.
Supposedly luxury car sales are on the rise, specifically worldwide in new forming prosperous countries such as China which has now become the 2nd largest car selling market behind the U.S.
Now as to finding a source, try Detroit News online, I'm providing you a link... and do a search for stories in the past month. And then Automotive News had one, which revealed secret plan of Jaguar exclusively building the higher trim models because they had better luck with those, although with ANews you need a membership maybe, to scroll back that article which was maybe a month old.
Hope this helps...:-)
2007-03-16 11:27:44 · answer #2 · answered by A A 3 · 0⤊ 0⤋
Try jaguar. thats a good source
2007-03-16 07:51:36 · answer #3 · answered by Anonymous · 0⤊ 0⤋
hmm. Interesting question
2007-03-16 07:52:30 · answer #4 · answered by Tony S 1 · 0⤊ 0⤋
theve bin there tried it didn't work but he ho what goes around comes around
2007-03-16 08:21:38 · answer #5 · answered by speyhawkzamek 4 · 0⤊ 0⤋