Small Business Marketing Strategy: Target the up-and-coming search engines
While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!
Some of the new up-and-comers include:
Powerset : ( www.powerset.com ) A "natural language" search engine
Hakia : ( www.hakia.com ) A "meaning-based" search engine
Wikia : ( www.wikia.com ) A "community-based" search engine
ChaCha : ( www.chacha.com ) A "social networking-based" search engine
Snap : ( www.snap.com ) A search engine that offers visual previews
It's a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular -- but niche search engines could provide new opportunities to reach your market. Be sure to check them out!
2007-03-15 14:14:55
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answer #1
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answered by answer 3
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I know this website called hypedrive.com that specialize in website promotion. They will post blogs,reviews,links,etc that will build traffic to your website. This of course will take some investment on your part, but for the amount of reach/exposure it creates it is a pretty good deal. A website has to have a buzz started to get visitors. Google also offers free analytical tools to monitor traffic.
2007-03-16 05:36:02
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answer #2
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answered by Anonymous
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The above answers are good. Some more ideas:
1. Start a blog
2. Offer a newsletter
3. Social media sites (digg, reddit, etc)
4. Give away free things
5. Directory submissions
6. Get articles published on other sites
7. Press releases
8. Join relevant forums
9. Affiliate programs
10. Do something outrageous.
2007-03-16 09:18:01
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answer #3
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answered by Aviva 2
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You should also SEO the site, including getting quality links to it and putting a lot of good quality, interesting and informative information on it. This will start to give you natural traffic.
Then start marketing your site using articles, list building and search engine listing and maybe ppc if you can afford it.
A web site is a business and the real marketing ways take prolonged effort -just as in other businesses.
2007-03-15 14:19:03
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answer #4
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answered by Biz Guru 5
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That's a fairly broad question! There are thousands of way to drive traffic to your site. Depending upon your budget there is paid search, optimizing your site for organic search, social marketing, banner advertising, etc.
Before selecting any route, I would analyze your audience and figure out how to interact with them. Learn more about their habits both online and offline and develop strategies to get their attention.
2007-03-15 14:16:50
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answer #5
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answered by Anonymous
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I will join some soaial communities like forum, Yahoo Answers, QnA.........or other communities.............
Where i will directly intract with people................build up contact and then ask them to open my website,.....................
I will educate them about my services..............
After that i will start SEO and Links building for website................it will bring my website on top for targetted keywords...............
And ranking in Search engines means a lot of traffic.......
I will constantly post new articles on my website this will attract alot traffic.
I will create a blog and forum in my website where people can come and solve their problems.
I will offer free toools to all my visitors..............
After that i will start email marketing this will bring a lot of traffic to my website.
In order to turn this traffic in to my customers i will make my website copy the best selling piece.
Which will increase my Return on Investment.......................
Make Me Your Seo Guide
Naveen
2007-03-15 19:48:50
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answer #6
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answered by Anonymous
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Try advertising it. It might not get big traffic right away try to be patient about it, soon you might have a big traffic, and some days you might not
2007-03-15 13:44:28
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answer #7
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answered by Cinnabun 2
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For greatest WEB OPTIMIZATION results My partner and i suggest using Google Search Bot: http://is.gd/gsbsoftware Using that software program I've ranked my web page to first page of Google on a very high aggressive search term.
2014-07-12 13:14:18
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answer #8
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answered by Anonymous
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ADVERTISE BABY!!! It's the life-blood of any successful business/web site!!!!! Even though they are more expensive.. search engines are one of the best places to get your name out in public.. THere's also classifieds in the paper, flyers for the town, THE POSSIBILITIES ARE ENDLESS!!
2007-03-15 15:35:19
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answer #9
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answered by Abner G 2
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Advertise u r websites in newspaper , classifieds
2007-03-15 15:45:42
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answer #10
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answered by gaya.0001 2
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