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4 answers

An Identity parade.
Caterpillar to butterfly

2007-03-14 05:16:26 · answer #1 · answered by Kate J 4 · 0 0

Out with the old - in with the new.

1) Identify all the old successes
2) Promote the new products
3) Highlight why changing

Without any information on type of business or marketing event - can't give more detail than that.

2007-03-14 15:01:07 · answer #2 · answered by Biz Guru 5 · 0 0

I need a little more info than "concept." What type of business is it and what are they launching into?

You could do quite a few things like a grand opening ceremony through the chamber of commerce.

- exhibit at a trade show
- use promotional products and give away a prize

http://www.custom-business-promotional-products.com

2007-03-14 12:43:07 · answer #3 · answered by JLMelvin 5 · 0 0

Try the old tried and test.New and improved,basically means they have been selling a load of rubbish up until now.Try this strap line "It was crap,but now its not".................................

2007-03-14 12:22:42 · answer #4 · answered by Anonymous · 0 0

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