Why do the HeadOn commercials keep repeating "Apply directly to the forehead"?

Answer 1

To give you a headache so you have to buy the product.

Marketing geniuses!!!

Answer 2

The 20 circumstances or so as that I viewed the commercial while it first got here out, I had no theory what the product replaced into for. i presumed it to be an abismal attempt at merchandising. i like excederin pm, 250mg of ibuprofen, 250mg of acetamenophen and 65g of caffeine ... yeahhhhh toddler ... works every time

Answer 3

I thought about this myself as well- i think it's supposed to be a play on simplicity, humor and stupidity and that idea that repetition has a great affect on spending-

Answer 4

It makes the product memorable through extreme annoyance tactics.

Answer 5

that commercial is retarded!!
but it's funny, tho
it's used for headaches
my brother looked it up on the internet!!!
<3

Answer 6

It's an advertising ploy, its extremly annoying- but look, now we are talking about it, and next time you are looking for head ache medicine it might still be in your head

Answer 7

i KNOW!!! i don't get it. all it says is "head on. apply directly to the foread" a million times. what does it DO?? how much does it COST?? is it worth it?? this is what the commercials should tell us...

Answer 8

They want to make sure you know how to use the product properly.

Answer 9

They want to make sure the illegal aliens from Mexico learn their product.

Answer 10

because you apply it directly to your forehead, directly to your forehead, in case you forgot...directly to your forehead.