Can someone tell me whta this article means?

Question

I have read t. But it still confuses me. (See link below)

http://wii.ign.com/articles/772/772251p1.html

Answer 1

Video game companies that make alot of money generally rely on a high-profit franchise to generate most of their income. For example, EA's Madden is a huge money maker for them, it brings in loads of cash every year without nearly as much development time as a new game would involve. Take two is lacking in this department. Rockstar's GTA series does make money for them, but it takes alot more effort to develop a new GTA game, ensuring that the profit margin is smaller than games like Madden. Added to that, it looks like they have lost some money paying legal fees for some shady stock dealings, and I'm sure the Hot Coffee scandle cost them as well. The short of the article is that they are doing marginally better than they were, but they need to find some games that make a large profit other than GTA in order to get out of the hole. It doesn't look like they are close to going out of business any time soon, but they are in some trouble. Business is about making money, companies that are losing money don't get to stay around very long.

Answer 2

Translation: Take-Two [better known as Rockstar (the GTA makers) ], have, compared to this same time last year, gained a bit of money. Their Q1 {Quarter 1[the first 4 months of the year (Jan-Apr) ] } earnings were more this year. They're trying to blame the fact that they only made slightly more this year on the Next-Gen console (Wii, PS3, Xbox360) transition (switch), but analysts are saying it's more than just the switch. They continue to say that Take-Two (Rockstar) will need more than GTA if they want to make more money.
End translation.

So basically Rockstar's being screwed out of money and they blame the new systems. This may explain why Rockstar has decided to (for the most part) abandon Sony and focus on Mircrosoft/Nintendo/PC. It's handy information if you can understand it. ;P Hope I helped.

Answer 3

Take-Two is the company over Rockstar and a few others like 2K Sports. The article explains how Take-Two is doing better than they were doing last year in the first quarter (Q1) of the season in terms of net loss (the amount of money they spend/use)

Answer 4

It's a game/entertainment site in its early stage.

Answer 5

Its stating that this particular company is loosing profit.