what are the concepts of marketing?

Question

a little help with the core concepts of marketing

Answer 1

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.

In 1776 in The Wealth of Nations, Adam Smith wrote that the needs of producers should be considered only with regard to meeting the needs of consumers. While this philosophy is consistent with the marketing concept, it would not be adopted widely until nearly 200 years later.

To better understand the marketing concept, it is worthwhile to put it in perspective by reviewing other philosophies that once were predominant. While these alternative concepts prevailed during different historical time frames, they are not restricted to those periods and are still practiced by some firms today.
The Production Concept

The production concept prevailed from the time of the industrial revolution until the early 1920's. The production concept was the idea that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself create the demand for the products. The key questions that a firm would ask before producing a product were:

* Can we produce the product?
* Can we produce enough of it?

At the time, the production concept worked fairly well because the goods that were produced were largely those of basic necessity and there was a relatively high level of unfulfilled demand. Virtually everything that could be produced was sold easily by a sales team whose job it was simply to execute transactions at a price determined by the cost of production. The production concept prevailed into the late 1920's.
The Sales Concept

By the early 1930's however, mass production had become commonplace, competition had increased, and there was little unfulfilled demand. Around this time, firms began to practice the sales concept (or selling concept), under which companies not only would produce the products, but also would try to convince customers to buy them through advertising and personal selling. Before producing a product, the key questions were:

* Can we sell the product?
* Can we charge enough for it?

The sales concept paid little attention to whether the product actually was needed; the goal simply was to beat the competition to the sale with little regard to customer satisfaction. Marketing was a function that was performed after the product was developed and produced, and many people came to associate marketing with hard selling. Even today, many people use the word "marketing" when they really mean sales.
The Marketing Concept

After World War II, the variety of products increased and hard selling no longer could be relied upon to generate sales. With increased discretionary income, customers could afford to be selective and buy only those products that precisely met their changing needs, and these needs were not immediately obvious. The key questions became:

* What do customers want?
* Can we develop it while they still want it?
* How can we keep our customers satisfied?

In response to these discerning customers, firms began to adopt the marketing concept, which involves:

* Focusing on customer needs before developing the product
* Aligning all functions of the company to focus on those needs
* Realizing a profit by successfully satisfying customer needs over the long-term

When firms first began to adopt the marketing concept, they typically set up separate marketing departments whose objective it was to satisfy customer needs. Often these departments were sales departments with expanded responsibilities. While this expanded sales department structure can be found in some companies today, many firms have structured themselves into marketing organizations having a company-wide customer focus. Since the entire organization exists to satisfy customer needs, nobody can neglect a customer issue by declaring it a "marketing problem" - everybody must be concerned with customer satisfaction.

The marketing concept relies upon marketing research to define market segments, their size, and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix.


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Answer 2

The concept of marketing is first based on the need to make a product to fulfil a certain specific demand for it and secondly to produce and then make people aware of the need to buy them. The former is an old concept where goods and services were mass produced to bridge the constant needs of the people – clothes, food and other daily essentials. It is the second concept that is more complex and relevant as a marketing viewpoint. Goods are produced at random and after that the right people are found to sell them to after a great deal of persuasion about the merits of what is being offered. A very classic example of this sales concept is that a true marketing professional can even sell a refrigerator to an Eskimo.

Answer 3

the marketing concept is the philosophy dat firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

in the core concepts of marketing....it includes the:

1. Product or Offering
2. Value and Satisfaction
3. Needs, Wants, and Demands
4. Exchange and Transactions
5. Relationships and Networks
6. Target Markets & Segmentation
7. Marketing Channels
8. Supply Chain
9. Competition
10. Marketing Environment

Answer 4

The Marketing Concept

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.


Production Oriented: The focus of the business is not the needs of the customer, but of reducing costs by mass production. By reaching economies of scale the business will maximize profits by reducing costs.

Sales Orientation: The focus here is to make the product, and then try to sell it to the target market. It is basically a push concept of marketing concerned with selling the produced products and making profits, without caring what the customer needs are? find more on

Answer 5

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Answer 6

The basic concept of marketing is to create the credibility of your product while creating its perception.

Answer 7

Key concepts:
Help your team/downline/customer as much as possible.

Provide solutions. You make money by solving other peoples problems.

Sell yourself by showing people how you can solve their problem.

Provide support/customer care/ help

You will get what you want out of life if you just help enough others get what they want out of life.
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Answer 8

You see a gorgeous girl at a party.
You go up to her and say, "I am very rich. Marry me!"
That's Direct Marketing.

You're at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says,
"He's very rich. Marry him."
That's Advertising.

You see a gorgeous girl at a party.
You go up to her and get her telephone number.
The next day you call and say, "Hi, I'm very rich. Marry me."
That's Telemarketing.

You're at a party and see a gorgeous girl.
You get up and straighten your tie, you walk up to her and pour her a drink.
You open the door for her, pick up her bag after she drops it, offer her a ride, and then say,
"By the way, I'm very rich. Will you marry me?"
That's Public Relations.

You're at a party and see a gorgeous girl.
She walks up to you and says, "You are very rich.."
That's Brand Recognition.

You see a gorgeous girl at a party.
You go up to her and say, "I'm rich. Marry me"
She gives you a nice hard slap on your face.
That's Customer Feedback !