What skills do I need to become a Account Executive?

Question

I have a BA in Broadcasting & Mass Comm. I work at a radio as a Traffic Assistant handling sales orders and scheduling commercials, but I want to become account executive. What do I need to know?

Answer 1

Here is a site that has information on careers in account executives. there are three types listed;

Public Relations Specialists
# Although employment is projected to grow faster than average, keen competition is expected for entry-level jobs.
# Opportunities should be best for college graduates who combine a degree in public relations, journalism, or another communications-related field with a public relations internship or other related work experience.
# Creativity, initiative, and the ability to communicate effectively are essential

Advertising and Public Relations Services
* Competition for many jobs will be keen because the glamour of the industry traditionally attracts many more jobseekers than there are job openings.
* California and New York together account for about 1 in 5 firms and more than 1 in 4 workers in the industry.
* Layoffs are common when accounts are lost, major clients cut budgets, or agencies merge.

Advertising, Marketing, Promotions, Public Relations, and Sales Managers
* Keen competition for jobs is expected.
* College graduates with related experience, a high level of creativity, strong communication skills, and computer skills should have the best job opportunities.
* High earnings, substantial travel, and long hours, including evenings and weekends, are common.


the site cover all the aspects of each of the catagoes of jobs
* Nature of the Work
* Working Conditions
* Training, Other Qualifications, and Advancement
* Employment
* Job Outlook
* Earnings
* Related Occupations
* Sources of Additional Information