2007-03-11 21:59:50 · 2 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
Societal Marketing
"The societal marketing concept holds that the organisation's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's and the society's well-being. "
Societal marketing focuses on doing good for the society and contributing to the society as a whole rather than a narrow minded appraoch of contributing to the customers and the target market.
2007-03-11 22:10:00 · answer #1 · answered by sandhigdham 1 · 0⤊ 0⤋
The societal marketing concept holds that the organisation's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's and the society's well-being.
2007-03-12 22:03:42 · answer #2 · answered by polly 2 · 0⤊ 0⤋