What is the different between Business Marketing and Business Management & Studies ?

Question

For your information, i live in Singapore. I will like to going into business for my degree but i do not know if Marketing or Managment & Studies is best for me. In What's the responsibility of the two and what are some differences of both? I have asked my friends and they have different spects in both degree courses. Presently, i am working as an admin and marketing is one of my job scope of work. If i chose marketing course to further my degree, I'm also afraid that maketing may narrow down my future job position as i can only apply for marketing jobs. I'm so confused. Please kindly help.

Answer 1

Business Management is a general degree in business. Business Marketing is a specific area of focus in an MBA degree. Business Management comprises Marketing, Finance, IT, Operations, Consulting, Non-profit, etc. Different schools lean more towards one area of focus as opposed to another. So, it really depends on what you want to do with an MBA. Do you want to stay in the current job you have and improve your marketing skills? If so, you'll need to find a school that has a strong marketing program. Do you want to switch careers and find a job as a consultant? If so, you need to be looking at schools that deal with that area of business. Some schools give you a general business management degree. Often you get more freedom on the electives in these types of programs. Maybe you want to focus on international business. It's easier to take foreign language courses in programs that offer general business degrees. So it really depends on what you want to do with an MBA degree. If you're happy with marketing and that area is a fit for you, then you may just want to develop your marketing skill set. Once you have your MBA in marketing, you could ask for more money or go out and find a company willing to pay more (if more money is what you're looking for). Either way, you're going to have to figure out why you want an MBA before you figure out which program to choose. Before any school will let you into their program they're going to want to know why do you want an MBA now? And why are you choosing our school? So do some soul searching and do some research before you do anything else.

Answer 2

You might want to do a little more research on the actual classes and/or electives that both cover to see what appeals to you more. I took Business in Uni in Singapore as well, and specialised in Marketing.

From what I can tell, Biz Management is more about how organisations work, how to manage and make the organisation work, understanding every part of the business from legal to research, from marketing to logistics. If you want to equate it to the highest level in the business food chain, I'd say it's what the Chief Operating Officer does. Oversees all the workings of the business, making sure you execute on the strategy set by the CEO.

As for Business Marketing, it's already more specialised. Although I've to say I found it much more interesting and fun. It's about getting into the minds of consumers, targetting consumers, making a product that consumers want. It's the Chief Marketing Officer / Chief Communications Officer's job. But it's a bit more "big picture" in nature. Lots of conceptualisation, a lot more creativity involved.

Don't worry about your degree narrowing your choices. Marketing and Business Management are close enough that you can probably still qualify both both kinds of jobs. Of course if you're a marketing student, hopefully you'll get the groundwork needed to market yourself better, and get a operational business job if you need.

After going through the business school system and now that I actually interview and hire people for jobs, I can safely tell you whether you get the job or not boils down to 3 things:
1. A good resume. Even if you're a business student applying for an engineering job (example only, but yes, it's a bit of a stretch), you need to highlight relevant bits of your experience that pertains to the job. A recruiter looks at hundreds of resumes. You need to stand out. The person who tells the most relevant story will stand out.

2. Great attitude. Your resume only scores you an interview. At the interview you need to be positive, and highlight what you know about the company and the job, and how you think you'll be of value with your knowledge, inclinations and experience. And more importantly, when you don't know something, be honest, and be able to say how you'd get to finding an answer or solution. It's not what you know, but how you handle situations.

3. Be honest and modest. Don't try to bluff your way out of situations, don't assume to know more than the person on the other side of the desk.

I hope that helps you decide. I guess at the end of the day, it doesn't really matter which you pick, just make a decision as best you can with the information you have, and have faith that you can get around situations. All you need is the piece of paper to get through the door. Your real education comes from good old hard work in the real world.

Answer 3

If you are studying and looking for a job,then obviously Business management studies is better. Marketing is for marketing jobs only in general.

Answer 4

Business marketing means doing marketing for business, make sales lead generation etc. and many other effort for increasing business income like http://www.market-iq-int.com/

Business management means just manage you business works.