How do you perform a swot analysis?

Question

To provide recommendatons for future business strategy.

Answer 1

SWOT means:
Strengths - internal
Weaknesses - internal
Opportunities-external
Threats -external

Strengths and weakness are internal to an organization whilst opportunities and threats are external. You would therefore have to examine a company's macro environment to determine the opportunities available to it and the threats that may hinder profitability.
Macro environment include Socio-cultural, legal, political, economic & technological.

A company's strength may be found in its knowlegeable staff, strong financial background, solid company image, brand equity etc
Weaknesses may include inexperience (ie for a new company), high staff turnover, inflexibility of top management etc.

The aim is to convert the weaknesses into strengths and the threats into opportunities if at all possible.

Answer 2

Check this site.