Why is Public Relations a management function? What makes it strategic?

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Why is Public Relations a management function? What makes it strategic?

2007-03-11 10:44:35 · 2 answers · asked by jessica b 1 in Education & Reference ➔ Homework Help

2 answers

Putting a "spin" on an event or story takes talent. Not everyone is creative enough to do it. For the Public Relations to work, the media has to pick up the story or news bit. If the media is not interested, everyone's time and effort is wasted.

2007-03-11 10:53:51 · answer #1 · answered by mac 7 · 0⤊ 0⤋

It is a management function because it is about managing perception.

It is strategic because, "perception is everything."

2007-03-12 21:07:18 · answer #2 · answered by Chris N 3 · 0⤊ 0⤋