What specific stratagems can be adopted to significantly increase Sales Revenue in a hotel busi ness?

Answer 1

Upgrades, Add-ons, extra services such as room service.

Think of Burger King - they make most of their money by getting their customers to pay more each visit. Get each customer to pay a bit more and that could be one way.

Or get more customers through the door - marketing, niche markets, sell more rooms all year round, themed events etc.

Depends on the sixe of the hotel and the resources available.

Answer 2

1) Increase the Revenue from existing customers ...
phone charges, mini-bars, room service, pay TV, other options (eg. Wireless Internet) ...

2) Increase no. of customers - repeat customer discounts, "2 for 1" mini-breaks, discounts for families (and mini-bars stocked with sweets & crisps :-) )


I suggest best revenue is from Business Users (these are typically not price sensitive) - focus on what 'extras' you can charge for ...