Why do we talk about identity and individualisation in contemporary society rater than individuality?

Answer 1

I think americans have developed a reputation for being pretty self-centered and shallow, so for an individual to fight for his own interests seems to be more looked down upon these days. My values tend toward empowering the individual versus the crowd, and I seem to come under constant scrutiny and ridicule because of it.

Answer 2

well the system i think trying to built individualisation ,because people dont believe in individuality.

think as an opening gate for individuality,is individualisation