Which is better for bidding on search words: bidding with Yahoo or using Google AdWords?

Question

For a company, which is better for search words to advertise: Yahoo or AdWords? Which is better in terms of quality, price, etc? I would like specific answers and references to places where I can get this info if you don't mind please. Thanks!

This is for a local business, only one store, no chains, etc. It's a day spa business, so the market it is attracting is local, domestic customers, in the US

Answer 1

For some campaigns I do better with Google and with others Yahoo!. The only way to know is to test both.

Answer 2

Hi,

If you have the right Site Build it software, the software submits to search engines automatically.

How did you build your Web site? I hope it wasn't one of those free web builder sites.

You see, there are lots of Web sites that will build a Web site for you. That's where they end. Building a Web site as you probably know is only solving 5% of the puzzle. The other 95% is search engine optimization and internet marketing. Most Web Site Build It software will only do the first 5%, then they nickel and dime you to death with add-ons that purport to do SEO and internet marketing. Unfortunately most of them are scams.

So what is one to do if there is no help from your Web site building software.

Get better software for Site Building. One that has some keyword analysis. Getting search engines to spider your Web site depends on your keyword selection.

Listen! The SEs find Web site by searching for keywords. If a Web site has the right keywords or phrases, the SEs will find it and send you to the front of the class.

But how do you know which keywords are the best. Ahhh! That's the question and I will give you a web site that does keyword analysis and it's free.

The Google AdWords Keyword Tool is an excellent preliminary brainstorming tool. Let's say that you have ten ideas for a theme or Site Concept. This tool gives you a superb "high level snapshot" of how profitable each of your Site Concept possibilities might be. Here's the URL: https://adwords.google.com/select/KeywordToolExternal - remember, it's free

Here's a book you might find helpful: Increase Your Web Traffic In A Weekend by Jerry Lee Ford, Jr and William R Stanek.

Next, get this book: Search Engine Optimization - An Hour A Day by Jennifer Grappone and Gradiva Couzin.

Hope this helps.

Kindest Personal Regards,

Walt Brown
Site Build It Certified Webmaster
http://results.sitesell.com/waltera1.html
[e-mail]/

P.S. Check out my profile.

Answer 3

1st, It is important to know what market you are going after. (i.e. International, Domestic, etc..) There are more international users that use google, but here in the States, they are pretty even, or maybe even leaning more towards Yahoo!, now. From my experience, I have seen better results with Yahoo! when targeting the state or local market in the USA. The positioning of the Yahoo! AKA Overture, is a lot easier for a consumer to find, opposed to the positioning of Google. I would advocate utilizing both marketing tools to see which hits your market best and then, of course, go with which brings you the best ROI. But to answer your question, if I had to only choose one, it would be Yahoo!

Answer 4

Different companies have different results with each. You should try both. Each have a local targeting feature and for the highest quality traffic, try advertising with Content Match Off. (Turning Content Match off means you ad is only shown when people are actively searching for the product or service you offer, and the ad won't appear when someone is merely reading an article about your industry).

There are two different audiences on Yahoo and Google, you need to find out for yourself. I do online marketing and run campaigns on both for a variety of clients. Some campaigns do wonderfully on one and not on the other, some do wonderfully on both. Since you're only paying for people to "respond" to your ad (by clicking on it through to your website), there is no harm in trying both.

Search engine marketing is the highest quality advertising out there, due to its innate self-targeting characteristic. Only people who are looking for what you offer are going to see your ad, increasing the likelihood that they will buy from you once they do see your ad and go to your website.

Answer 5

Where you advertise depends on where your target demographic goes for information. Personal experience tends to suggest that Yahoo advertsising gives a slightly better response rate for lower price point items. But the difference could be easily explained by any number of other variables.

Answer 6

do a little key-word examine on your area of interest and have a glance into to be certain which words each physique is using to get to a area like yours for suggestion. then you definately can run a marketing campaign with those key words and music which of them convert for you. you could set up analytics on google to hint conv. like signups and revenues. Like Mary suggested, a competent fee selection is significant as with adwords you could run by way of money speedy. ultimate if youdo no longer know plenty approximately adwords relatively i decide directly to advise getting a e book or watching a number of their video clips approximately it on Google or you're dropping a while.