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I need to cite a couple of references but cannot locate the reference, I need the following:

Morgan, Riding the waves of change (jossey-bass, 1998)

Advertising age (1990) which has Robert Lauterborn and Philip Kotler I think, the book is to do with the 4 p's.

Any ideas greatly appreciated!

2007-03-10 02:55:22 · 7 answers · asked by john s 1 in Education & Reference Higher Education (University +)

7 answers

You can always try to google then and see what you can get.
when ever i need refereces i try there there, there is abit of looknig but in the end i manage to find what i'm looking for.

2007-03-10 02:59:58 · answer #1 · answered by Anonymous · 0 0

You can find the book Riding the Waves of Change on Alibris.com.
I found Advertising Age as a magazine.. its all over the search engines.

2007-03-10 03:05:26 · answer #2 · answered by Tapestry6 7 · 0 0

All you need to list at the end of your report is:-

Author, Title of Book, Year it was published

2007-03-10 03:57:10 · answer #3 · answered by k 7 · 0 0

If its for a uni paper they usually ask for more then just author, title of book and year.

Its usually in the format of author/year/title of book/place published/publisher.

Look on amazon for them?

2007-03-10 05:51:21 · answer #4 · answered by Karen W 2 · 0 0

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2016-11-23 19:10:48 · answer #5 · answered by Anonymous · 0 0

hi ahh buddy..
u could go 4 the site 4shared.com or esnips.com
there would b a gr8 choice of books

hope u find the book here..

bye.

2007-03-10 04:22:39 · answer #6 · answered by venkatesan j 1 · 0 0

http://www.questia.com
http://blpc.bl.uk/

2007-03-10 03:05:40 · answer #7 · answered by ? 5 · 0 0

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