does entry of big players motivate or demotivate entrepreneurs?

Answer 1

I guess that would depend on the nature of the entrepreneur. But I would say that, in general, entrepreneurs are type-A risk-takers. So, they would probably relish the challenge.

Big players do make it harder for small business to flourish in the same market. But it can be done by using creativity and offering a level of customer service that a large company cannot.