how is marketing beneficial to the consumer?

Question

i have this assignment to write and im stuck on this question.its for 10 marks.i only have 5 ways how it benefits consumers.help!

Answer 1

marketing (research) benefits the consumer because it helps retailers find out what the consumer wants and that will lead to an improved product or a new one all together.

remember the 4 P's (product, price,promotion, place or distribution)

without marketing, people would not have the products they need at the prices they want it for carried in the stores where they shop and be as informed as they are now.

marketing is much larger than advertising and involves a lot of work that people don't see on billboards and television commercials.

Answer 2

It isn't.

Marketing is beneficial to the seller if one is talking about making the consumer aware of the product.

Advertising would be a good way to introduce the product to the consuming which forms part of marketing I guess.

In the end its the consumers choice to buy and the sellers choice to market well or not.

Answer 3

lets you know about features you woulnd't otherwise be aware of
lets you know about new uses for old products
raises awareness of diseases and other medical issues
price-based adverts keep prices down--consumers save money
ads increase general competition among retailers which forces merchants to provide better service