How or what would I need to do to go about getting an article published in regards to my company & my CEO?

Question

I am looking to have an article published in regards to the company I work for. One of the pitches that I have been leaning towards is the working mother, balancing owning your own business and home life, something along those lines.

Answer 1

I used to be a magazine editor and still do a lot of freelance writing. The secret to getting a non-fiction article published is... pictures. Magazines love to publish articles on things like "Five Steps to Ensure Your Business Doesn't Consume Your Life" or "10 Working Moms' Back-to-Work Secrets." If you pitch an article like this, the first thing an editor will say is, "That sounds nice but what do you have for visuals"?

An editor will want the whole package -- photos, captions and article. If any piece is missing, it means more work for the editor and an unhappy author if his/her article gets bumped because there is no suitable artwork/photography. As an editor, I turned down dozens of excellent article ideas because there was no chance of getting a photo. The key for me getting freelance work was to tell editors that I could provide the whole package... and then I delivered it.

As for working your company and/or CEO into the article, it's hard to say without knowing what the business is. However, editors aren't dummies; if they think you are writing the article as a simple promotion of your business, you won't get far at all. The editor has to perceive that the publication's readers will benefit from the article.

Good luck!