How microeconomics concepts studies affect the behaviour of a business in the UK?

Answer 1

Businesses fit microeconomic models very nicely.

Microeconomics assumes that we are all self-interested maximizers.

While this is debatable on a personal level; the sole goal of a company is to maximize shareholder wealth......so micro models are very relevant.

Answer 2

When a business is being studied, it tends to perform better. So microeconomic concept studies would increase efficiency overall.