what should my PR/Marketing budget be?

Question

i work at a small hospital and our gross revenue is projected at $30 million. What percentage should my PR/Marketing budget be? Our county has a population of about 30,000 and we serve portions of 3 other counties. i want to develop a good mix of radio/tv/newspaper/cable and phonebook advertising. Sponsorship is big in our area, too, with sports teams, churches, etc.

Answer 1

There is no hard and fast percentage that you should spend. It depends more on how you spend it rather than how much.

My advice would be to spend your marketing budget by doing things in the community rather than passing cash to others.

For example rather than sponsoring a sports team provide some sort of medical facility at their matches. That way instead of just being a name on a sponsorship list you will have a physical presence at the games.

Or for example take all the seniors at the church on a picnic. Or give a school a talk on becoming a doctor or a nurse etc.

You get the idea! It's to do something for the community and to be seen doing it.

That's the best kind of marketing for a hospital.

Answer 2

there must about more tha 20 billion people in the world, so to market 20 billion.hmmmmmmmmmm take a dollar per person than i think keep it about $20 billion. This would cheap and easy budget. and give all ur advertising contracts to me.......billionaire clube...here i come

Answer 3

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