what is d motivation for mobile phone firms to vertically integrate at different stages of the productn proces

Question

This a 4000 word essay. Detailed, helpful answers needed thanx,

Answer 1

This is best answered by reference to other industries where there has been vertical intergration (or not). Why do Tesco not start buying up their suppliers? They know their core competence is distribution through consumer retail and they are good at playing off one supplier against another. Typcially, vertical integration occurs when suppliers want control of distribution channels, often when margins are squeezed or when there is industry consolidation. Could go on for ages......

Answer 2

Money, cash flow, margin, cost of sales, profit = just some of the words you need to work into your essay.

Good luck !