What is the average cost of a 30 second radio advertisement?

Question

If you know the rate for the San Antonio area that would be great. Also, I am lookng for an actual cost not a equation. I know it depends on ratings and time of day, etc..., but I don't have that information, so just a ball park figure would help. Thanks

Answer 1

ask the radio station, they have a sales staff. you will find that in a market like San Antonio, the sales for multiple stations is handled by one office. Also don't forget that public radio has underwriting and similar placements. in the old days, stations would pass out "rate cards" which would give prices for the most common sold spots.