My father-in-law is trying to make his website www.kokospersonalizedbooks.com more popular. Obviously in this day and age it is very difficult to do this and there appear to be many companies offering their services to try and help the website become number one on a search engine. The cost appears to outweigh the value at least from what I'm hearing. Anyway if anybody has some good suggestions we'd love to hear them.
2007-03-04 09:55:57 · 7 answers · asked by wbettcher2000 2 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
Build inbound links to your website.
Most of the directories online charge a one time fee to review your site and add it to their index. Here are three of my favorites:
http://www.avivadirectory.com/cgi-bin/affiliates/clickthru.cgi?id=kahmer
http://www.kahmer.com
http://www.joeant.com
The more inbound links to your site, the better you will rank
with Yahoo / Google / MSN.
Also work on your meta tags. Here is an
article on how they work: http://www.richkahmer.com/meta-tags.html
2007-03-04 13:56:22 · answer #1 · answered by Anonymous · 0⤊ 0⤋
1st of all never ever work with a company that gaurantees 1st place placement - that is a worthless gaurantee.
You should be working on getting a number of entries in the the first two pages of the major search engines. This is called natural traffic.
This is done via SEO - it takes time.
You should also concentrate on internet marketing which concentrates on bringing targeted traffic to your site. This is quicker but requires a more concentrated and continual work.
This is done with a combination of article marketing, ppc, email market (the legal type), list building, link building and community marketing.
Specifically to the site: You need to put more text and less graphics on it. Give it a good SEO, which you can do yourself - see our references for help.
Then start marketing as above.
Like any business it is hard work to become established and earn money.
2007-03-04 10:09:12 · answer #2 · answered by Biz Guru 5 · 0⤊ 0⤋
Small Business Marketing Strategy: Target the up-and-coming search engines
While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!
Some of the new up-and-comers include:
Powerset (www.powerset.com): A "natural language" search engine
Hakia (www.hakia.com): A "meaning-based" search engine
Wikia(www.wikia.com): A "community-based" search engine
ChaCha(www.chacha.com): A "social networking-based" search engine
Snap (www.snap.com): A search engine that offers visual previews
It's a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular -- but niche search engines could provide new opportunities to reach your market. Be sure to check them out!
2007-03-04 11:16:10 · answer #3 · answered by answer 3 · 0⤊ 0⤋
I would suggest to use Google or Yahoo services, where they charge per click called "pay per click" or something like that. Google calls it Google Adwords I think. Below is a link to it. This is the cheapest way to stay on top of the search engines and still only pay when some one click on your link. So, it's cool I guess.
Arpita.
2007-03-04 11:05:48 · answer #4 · answered by a 1 · 0⤊ 0⤋
post the link to the website on all the famous sites you can think of:
- digg
- myspace
- yahoo
- flickr
- netvibes
etc
2007-03-04 10:04:46 · answer #5 · answered by Millie 4 · 0⤊ 0⤋
Go to http://www.montfortwebdesigndallas.com/. My son can help your father in law.
2007-03-05 09:07:03 · answer #6 · answered by Anonymous · 0⤊ 0⤋
I suggest not posting the name of the website on here, that's spamming.
2007-03-04 09:59:39 · answer #7 · answered by Anonymous · 0⤊ 2⤋