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I am sick of the negative portrayal of the African Caribbean community in the media and want to challenge it but dont know who best to complain to to get these offensive adverts off the UK screens.

2007-03-04 03:20:47 · 23 answers · asked by jaycees had enough 1 in News & Events Media & Journalism

23 answers

I would go to ofcom.

We was talking about how offensive this advert was in my Public Law seminar. I couldn't believe the advertisers had not engaged their brains', what was they thinking? Unless it was the point in the beginning to become notorious so people would recognise the company and the gum. This however is no excuse.

2007-03-04 04:31:40 · answer #1 · answered by cadsaz 4 · 0 2

You really have nothing better to do with your time? I'm pretty sure that Trident Gum isn't trying to cause a revolution against African Caribbeans with it's advert.

2007-03-04 03:31:52 · answer #2 · answered by SR13 6 · 5 0

The company that owns Trident gum is

http://www.cadburyschweppes.com/EN

It would be more productive to take your complaint to them rather then to the advertising agency. The agency after all did come up with the advertisement and is bieng paid quite a bit of money for it. They have no particular benefit to hearing your complaint. On the other hand the company that owns Trident wants it to sell and would probably be more receptive to your complaints.

2007-03-04 03:26:50 · answer #3 · answered by haveahellofaniceday 2 · 0 1

Contact the people who make the gum after all its their money paying for the adverts

2007-03-04 03:23:01 · answer #4 · answered by lovelylittlemoo 4 · 0 0

i think of of each and every physique that would desire to be moved in any way diverse than to throw a heavy merchandise on the television practice video show each and every time one among those incredibly stressful commercials is screened is larger looney than the persons who commissioned that sorry excuse for an advert.

2016-12-14 10:25:59 · answer #5 · answered by Erika 4 · 0 0

I'd just go directly to Trident. There's probably a way to contact them on your pack of gum.

2007-03-04 03:23:53 · answer #6 · answered by heart o' gold 7 · 0 0

I don't see what your problem is. Adverts are full of people, black, white, Asian, Chinese doing stupid and demeaning things. Take Admiral.com and Elephant.com for example. Nobody seems to be up in arms about those adverts!

2007-03-04 03:35:32 · answer #7 · answered by bacteria4eva 2 · 5 0

Your best bet is to complain via the advertising standards authority - see link

2007-03-04 03:23:52 · answer #8 · answered by Anonymous · 0 0

Press complaints or the watch dog you need to complain too not the actual company.

2007-03-04 03:23:05 · answer #9 · answered by The Weird One! 4 · 0 0

Do you realize there are more important life issues that you could actually help change like kids with cancer, adults and children with life threatening illnesses. Put your energy towards something that can actually benefit people. Instead of ranting about a stupid commercial.

2007-03-04 03:25:21 · answer #10 · answered by GTO 4 · 5 0

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