what is it called when a brand becomes everyday language and loses its uniqueness.?

Question

for example, coke, xerox, kleenex, band-aid. The term used in marketing.

Answer 1

slang! another term for that once-upon-ago unique word that works itself into everyday language is "colloquial". example is aspirin. once was a product by itself & is now an everyday word. by the way, you are wrong. working a word into everyday language doesn't dillute it's meaning. rather, it is often used in the same context as implied but what's lost is that fact it once stood by itself as , say, a product. aspirin is only used as such or for that matter so is coke. nobody every says cocoa cola. we have shortened it down to coke to imply dark-colored soda. but, this was a singular product named by the cocoa cola people. get it? got it? good!

Answer 2

The "genericized trademark" answer above may be what you're looking for if you're looking for a description of what terms such as Kleenex and Coke become viewed as after common usage over time.

If your question is more about lingustics, i.e., how are these terms defined as a part of speech, then the answer is that they are all Synecdoches.

A Synecdoche is a kind of metaphor where a single part of something is used to describe the whole (for example where a worker is called a "hand") or where a single subclass item (Kleenex) is used to describe everything in the class (all tissue paper). The second example applies to Coke, Xerox, etc.

Hope this helps and hope you find it to be the Best Answer!

Answer 3

Genericized Trademark
A genericized trademark, generic trade mark, generic descriptor, or proprietary eponym, is a trademark or brand name which has become the colloquial or generic description for a particular class of product or service. Classic examples include escalator, Xerox (photocopying) (U.S.), Band-Aid (adhesive bandages), and Kleenex (nasal tissues) (for other examples see List of generic and genericized trademarks).

A trademark typically becomes "genericized" when the products or services with which it is associated have acquired substantial market dominance or mind share. However, a trademark may still become genericized in the absence of significant market share through mechanisms such as viral marketing.

Answer 4

a generic brand

Answer 5

generic

Answer 6

generic.

A brand name that has become so familiar it symbolises all types.
Such as Cellotape is often used, to signify any sticky tape and Hoover is often used to signify any vacuum cleaner.

Answer 7

generic.