What would you change in this advertisement for landscaping service?

Question

I have the entries listed as such underneath the logo:

* Lawn Maintenence * Aeration, Seeding
* Mulch, Topsoil * Irrigation
* Plant Installation * Ponds, Aquatics
* Bed Preparation * Patios, Walks
* Plant/Tree Service * Seasonal Flowers

Do any of these entries seem like they could be changed or re worded or even deleted to make it better?

Would you change any of the entries or add anything?

IT ACTUALLY LOOKS STRAIGHTER THAN THIS. THERE ARE TWO ROWS ON EACH SIDE AND THE ADVERTISEMENT IS GOING ON A HALF OF 8 1/2" X 11" PAPER

Answer 1

The information is fine that you have…

Also put down… REFERENCES AVAILABLE

Is anyone in your group a TREE SPECIALIST? Does he /she have a degree in horticulture?

Are you BONDED?

It is a PLUS if you add stuff like..

Feel free to watch us work.
Also use pruning sealer and ADVERTISE it….

Use PICTURES if possible.....

Answer 2

I don't think it's a problem to list the various services your company offers, but you might want to organize those services a bit better and perhaps couple them with some pictures, or have the background be a shot of a landscape that includes some or most of these services. Offer a free estimate, or perhaps a free service if the client spends "x" dollars or more. Do you offer weekly/monthly/seasonal maintenance services? If so, is there any discount for such? (Everyone likes to think they're getting a deal!) Also, potential clients like to know how long you have been in business, if you are bonded, have references, etc. Be sure to include all your phone/fax numbers and website (if you have one).

Answer 3

1) Perhaps u could try using words that are familiar to 'everyday joes'...like me lol (ive no idea what is involved with some of the things u have listed)
2) Always use a list that starts with the most common/likely job/task they will come to u for.
3) Include buzz words like: AFFORDABLE, FRIENDLY, RELIABLE,
4) COMPLETE SERVICE- REKNOWNED FOR - NO JOB TOO SMALL etc
5) Appearing approachable wins hands down every time...as long as the ad avoids the technicals!
6) Always look at it from the customers point of view....never from your competitors..which is easily done.

Heres a task....
look in your yellow pages for say a window/conservatory company....pick out who u would ring first...then write down the words or things that made u choose them. Then apply accordingly!

Best of luck!

Answer 4

If its for a local newspaper or flyer where space is limited.. its seems fine and to the point. I hope you have a little room for some landscaping eyecandy art to go around it. GL.

Maybe you could put a just a little line it which conveys a bit of info about yourself or your firm.. to give an expression of honesty, fair and quality work... ect.

*maintenance (correct spelling in the UK)

Answer 5

it all seems a little messy and out of order, try keeping the plants and flowers together, then putting the landscaping and pond building together, perhaps calling the building work as such,"specialities"

Answer 6

It seems to be too much.. if you are a basic landscaping service it is impossible to add all that you can do... I would keep that and add something like WE DO IT ALL... (if you do it all) or something along those lines to let them know to call you even if its not listed... Or say something like "and more"

Answer 7

I agree with all above except the look does not balance well the stars or dot's are every where you could count the letters and combine letters and words that have same like

same you see it ads balance.

Answer 8

It needs compacting down, why don't you just put:-

ALL aspects of hard and soft landscaping covered.