how do certain kinds of advertising make claims of patriotic values?

Question

This is for an opinion paper in my English class. I'll use my own opinion but I was wondering whats yours? We are supposed to have an internet resource. So if you found it on the web can you give a link?

Answer 1

they say they are america's favorite product

Answer 2

Little or big flags or other national symbols; association with troops or defense (e.g., ad showing various weapons defending America in advance of one of the PBS news discussion panels), stirringly patriotic background music ("This is Our America" as background music to Chevy truck commercials, etc .)

This is more overt in periods of popular wars or extreme and obvioius national crisis. I have old magazines (Fortune and others, and used to have Popular Science and Popular Mechanics) from the World War II period. The ads were full of paintings or photos of planes and other weapons, shots or drawings of troops in combat using radios or other equipment made by manufacturers who wanted to keep their name in the eye of the public so that the public knew what they were doing for the war effort and woiuld remember that the brand also made the products that would be available for civilian consumption after the war is open.

But if a war divides public opinon, rather than unites it, then the problem for advertisers is more difficult since they don't want to overcommit to themes that may alienate many of their potential customers. So Chevy advertises its trucks in the TV ad mentioned above by a generalized combination of nostalgia for the American past and a stirring and well-performed patriotic balad evoking a general feeling for America rather than, as in World War II, linking the Chevy trucks and the tanks or armored vehicles they made directly to the war and combat on its battlefields (to mix metaphors in the form of manufacturers, a classic World War II print ad was the Studebaker ad touting their trucks and the role they played, because of Lend Lease supplies to the USSR, in keeping the Red Army supplied on the Russian front).

Answer 3

If you wrap yourself in the Flag and sing God Bless America you can get most rednecks to do or buy anything you want. The Republicans and FOX """NEWS""" are proof of that.