Hi! I am the CEO of a small (for now) business in Louisville, KY. I am reading "Guerilla Marketing" and am looking for creative ideas for how I can better market our business. We are in the specialty packaging and shipping business. We ship all of the super fragile, awkward, large, and valuable items no one else wants to handle. The company was literally started to help raise money for our church, and we want to be able to give more. To learn about us, you can check out my Yahoo 360 Blog, or visit our Yahoo hosted Web Site at www.ExodusInt.com. Thanks for any suggestions, and God Bless!
2007-03-02 10:20:27 · 8 answers · asked by mumphordkendall 1 in Business & Finance ➔ Small Business
Small Business Marketing Strategy: Target the up-and-coming search engines
While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!
Some of the new up-and-comers include:
Powerset (www.powerset.com): A "natural language" search engine
Hakia (www.hakia.com): A "meaning-based" search engine
Wikia(www.wikia.com): A "community-based" search engine
ChaCha(www.chacha.com): A "social networking-based" search engine
Snap (www.snap.com): A search engine that offers visual previews
It's a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular -- but niche search engines could provide new opportunities to reach your market. Be sure to check them out!
2007-03-02 11:05:29 · answer #1 · answered by answer 3 · 1⤊ 0⤋
It's good to raise money for your church. I like that. You have a business that surely goes up. But how to do that?
Here the guide question, maybe it can help.
Do you count your resources now? How big or small it is? How's the working capital? Is it working? Does the result on your book is enough to upgrade something much useful to your business? How's your advertiser?
If the question above has a positive answer then you have a seed to make business better.
Keep searching on the web.
God Bless!
2007-03-07 23:52:34 · answer #2 · answered by larocque_neo 1 · 0⤊ 0⤋
I read the book, "Guerilla Marketing" and also have a CD ROM from them. Sorry to say, but I was unimpressed. They merely gave the same old tired advice.
Not that it is a great marketing book, but Napoleon Hill's "Think and Grow Rich" is probably the most inspiring business (or personal) book I have read. And Mr. Hill was certainly a man who relied on the "spiritual powers" to assist him in his life endeavors.
2007-03-02 11:35:52 · answer #3 · answered by pagamenews 7 · 0⤊ 0⤋
Word of mouth is a powerful tool to use in marketing - get the word out about your business!
Try placing your business contact information on a well known search engine such as google
Advertise in the phone book and yellow pages and any other publications in your community
2007-03-02 11:45:06 · answer #4 · answered by Angelina 5 · 0⤊ 0⤋
Run, do not walk to the nearest local chapter of Business Networking International (BNI) they have been helping businesses grow through word of mouth advertising since 1978. Active participation in BNI will get you training on how to better present yourself and your business and a group of other local business owners sworn to keep an eye out for leads they can refer to you in exchange for you doing the same for them.
2007-03-09 16:32:19 · answer #5 · answered by Anonymous · 0⤊ 0⤋
The best way I have found to get exposure for my business is Fast Pitch! http://www.fastpitchnetworking.com...
It is basically a "mySpace" for business, but really focuses on connecting professionals with other people in your area or in industries you sell to.
They also have a kick-a** Press Distribution service (http://www.fastpitchpress.com) which gets you killer placement in Google and Yahoo
I have also tried other business networking sites like LinkedIn, Ryze - which are a little different (more job/classified focused)
2007-03-06 01:38:41 · answer #6 · answered by Richard S 1 · 0⤊ 0⤋
Use of social media is becoming increasingly popular for small businesses. In addition to Linkedin, there is another website that specializes in promotion of small business. Try www.40Billion.com They have been promoting small businesses over five years in a very effective way.
2014-02-25 06:08:06 · answer #7 · answered by Harendra 1 · 1⤊ 0⤋
Check Chambers of Commerce / Board of Trade directories for possible clients.
Good Fortune to you...............
Oh - you might share your expertise for fun and profit on-line....
There's a link I'd be glad to dig out for you if this is on interest.
2007-03-02 12:13:27 · answer #8 · answered by smiling_freds_biz_info 6 · 0⤊ 0⤋