crafty kids for ages 3 to 103?

Question

Im looking for ways to increase my clients with out hounding people (as this is not me) i run workshops, home demo's and make and take demos.Any good ideas on advertizing would be great i live in jindivick, vic, Australia to see our products that i demonstrate go to www.craftykids.com.au

Answer 1

There are some tips on doing "a craft" as a business, plus marketing, etc., on this page at my site that may help:
http://glassattic.com/polymer/business.htm

There are also more tips on doing demos, classes, starting a business, etc., on these pages, though most of it may not apply to you:
http://glassattic.com/polymer/start_a_business.htm
http://glassattic.com/polymer/demos.htm
http://glassattic.com/polymer/teaching.htm
http://glassattic.com/polymer/shows.htm


At your website though, I noticed a few things that could be a problem if you're using the site as part of your marketing (not just for selling products to those who already know about your offerings).

The main thing is the home page. Even though you say --in words, which is never as effective as pictures-- that these crafts are for *all* ages, everything on your home page shows what appear to be simple/cutesy/childlike items, in primary colors or pastel colors, which would *not* entice an adult (except maybe for their children).

So you might want to add some images of the more sophisticated use of your products and classes to the kiddie ones, for example, so that viewers will understand quickly that there's more to CraftyKids than just crafty *kids*.

The best thing might be an alternate name though which could be similar, but adult oriented... it could be something similar to what you have so people would realize they're connected, or at least both business names could be on each other's pages but with the "other" business being just a link with a few little photos for illustration. (Search engines won't bring you many adult potential-customer visitors with a name like you have.)

Also, it took me awhile to even find that there were more things at the site than just the home page and the Contact Us page... most visitors wouldn't give you nearly that long. So you might consider making the navigation bar, especially the "Gallery" link or icon, much more prominent.


Good luck,

Diane B.