what's the difference between adverting below the line and above the line?

Answer 1

Above the line media are classified in the advertising business as:

press
television
radio
posters
cinema
These represent the highest cost in the advertising budget to any business. There has been a rapid expansion in the use of below the line media in recent years as techniques have become more sophisticated.

Below the line media are:

design (including the design of display units)
direct marketing
public relations
sales promotion
exhibitions, seminars and demonstrations

Answer 2

Above The Line (ATL) is when you develop advertisements that will be placed in media such as TV, Press, Outdoor etc.

Below The Line (BTL) is where you organise promotions and other events that are designed to induce purchase by the offer of benefits such as lucky draws, free goods etc.

ATL has to promote brand and product benefits that consumers will value in respect of the product or service itself.

BTL promotes more immediately tangible direct benefits which do not rely on the inherent benefits of the product/brand in order to be preferred.

ATL supports a long term brand strategy.

BTL induces more short term sales.

Answer 3

The cost is the most important difference between the two. Above the line advertising cost more but reaches a wider audience. (tv, radio.)

Answer 4

not much

Answer 5

i give up...what?